Why Blog – 14 Benefits of Blogging in 2023
Users frequently ask us why they should start a blog and what advantages blogging has.
Since its inception in 1993, blogs have evolved into an indispensable promotional tool for many companies. But in this day and age of social media, how useful is it really?
We’ll discuss the benefits of blogging in this piece. And why should you start a blog?
Why should you start a blog, and what are the benefits?
The Importance and Value of Blogging
Blogs were first created as an outlet for individuals to share writings about their interests, experiences, and observations. Similar to virtual diaries or journals.
However, due to its many advantages, blogging rapidly rose to prominence within companies’ overall marketing strategies.
Over 600 million of the current 1.9 billion webpages are weblogs. That works out to around one-third of all online activity being generated by blogs.
Check out our breakdown of what a blog is and how it differs from a website to learn more.
WordPress is the greatest website builder and the best blogging platform because it is used by more than 43% of all websites.
Businesses and individuals alike utilize it to spread the word about their wares, services, and other offerings.
Let’s delve a little deeper and examine several of the most compelling reasons for you to start a blog.
Having a blog can increase the number of leads and sales you receive from your website.
Facilitates the Reuse of Content Across Multiple Marketing Platforms
helps establish credibility in your field, reinforces your brand’s identity, and attracts a dedicated following.
Increasing your company’s long-term SEO is as simple as sharing company news, sales, and other updates.
To educate customers, you need to outrank the competition in organic search results.
Helps You Master Online Marketing and Create New Revenue Streams for Your Business
Unlocks You can land your dream job through networking and professional development opportunities.
Learn the Basics of Blogging Immediately
1 Blogs are a great way to increase website traffic.
Increase the number of visitors to your website.
There are usually only a few of must-have pages on a company’s website. You might have a homepage, product/service landing pages, a contact page, and possibly much more.
It’s possible that your site will be buried under thousands of earlier sites covering the same ground.
You can increase your website’s visibility and traffic by maintaining a blog and regularly updating it with new posts.
Let’s pretend, for the sake of argument, that you run an online garden hose store. There are thousands of competitors offering equivalent services, and potential customers may never come across your business.
However, blogging allows you to expand your site’s coverage on these subjects.
Topics like “Eco-friendly gardening tools” and “water preservation” are great places to start. Writing how-to manuals on tending to tiny gardens and lawns is another viable option.
Blog post writing is a fantastic way to attract new visitors to your site, increase brand awareness, and even steal consumers from more well-known companies.
Second, blogging is a great way to increase your number of leads and sales.
Turn visitors into buyers
The creation of a blog and subsequent increase in website visitors was the simple part. Converting that interest into actual sales and expansion, however, is where things get trickier.
Seventy percent or more of today’s visitors to your website won’t return. Because there is so much material and data available online.
By encouraging readers to subscribe to your blog and follow you on social media, you may turn blog visitors into leads for your business.
Tools like OptinMonster make it easier to attract new subscribers to your email list and gain new followers on social media.
If you want your blog readers to return to your website, you should use push notifications so that you may communicate with them directly.
3 It’s useful for you Make Use of Existing Content in Your Marketing Efforts
You need to actively advertise your brand online and repurpose material in order to establish an effective marketing presence.
A static website, on the other hand, presents a difficulty in that it offers nothing fresh to its visitors.
If you have a website with a blog, you can use the blog posts in other forms of advertising.
Here are a few examples of how you can recycle old blog posts.
Use social media to spread the word about your latest blog content.
Make a video for YouTube based on the blog post content Edit the video to make content for TikTok, Instagram Stories, and other platforms.
We have had great success in repurposing material from WPBeginner throughout our many social media and marketing platforms.
4. Assists in establishing your credibility in your field
Create credibility
If you only have a five-page website hawking your wares, it will be difficult to establish your credibility as an expert in your field.
Including a blog helps you to update your site with fresh, industry-related content on a regular basis. In doing so, you’ll gain credibility and the respect of your audience.
Your site will gain authority among visitors and competing businesses if you regularly produce new material.
This trust is priceless for everyone, whether they are a corporation or an individual. It will open the door to several possibilities for expansion.
5. Aids in boosting brand awareness
Name-Brand Awareness
A blog is a great way to build your company’s online reputation. It expands the number of places your unique logo can appear, from your website to your social media profiles to search engine results and beyond.
When people know, like, and trust your brand, the value of your digital assets skyrockets.
Leaders, opinion formers, and aficionados in your field will recognize you as an individual. So many possibilities become accessible now.
In a similar vein, your company’s brand value increases with time, which will be taken into account by prospective buyers.
Builds a Receptive Audience (6)
Involvement of Users
A discourse can’t really blossom on a website that doesn’t update itself. It lacks imagination and is generally dull.
Including a blog on your website allows you to host the discussion in one central location. Users can now interact with your blog content in a variety of ways, including commenting, sharing, authoring, and more.
All of our users should actively participate in their blogs by responding to comments and other user activity.
It’s a great tool for attracting customers and expanding your network.
The more comments people write on your blog, the more familiar they get with your brand, which will ultimately lead to more sales.
These customers are also more inclined to tell their friends and family about your business.
7. Disseminate Company Updates, Announcements, Sales, and Other Information
communicate updates and information
It can be challenging to keep customers up-to-date on company happenings, sales, and other important information on a standard, static website.
In contrast, maintaining a blog makes the process effortless. You can elaborate, provide background, and craft more convincing arguments.
You can use a blog post to advertise a Black Friday sale, for instance. Add a floating header or footer banner to your site to advertise the blog post.
In order to encourage repeat customers, you can provide your blog’s visitors with a unique discount code.
8. Aids in boosting long-term SEO
Using WordPress for Search Engine Optimization
There are fewer opportunities to rank for keywords on a static website, even if those pages do rank well.
When you start a blog, you may expand your keyword reach and write about a wider range of related topics.
Multiple posts of yours will eventually dominate search engine results for a variety of keywords. Every piece of material here serves as a member of your army.
Using All in One SEO for WordPress, you may slowly amass a horde of material through search engine optimization.
With that kind of authority, not only do you rank higher for secondary keywords, but your home page and other pages as well.
9. Outrank Your Rivals for Organic Search Clicks
Conquer your rivals.
Finding out what keywords your competitors are ranking for is a significant element of keyword research.
You may use this information to determine which search terms are most successful for your competitors, and then use those terms in your own content.
With a blog, you have a great deal of leeway to outrank the competitors in organic search results.
See our WordPress SEO guide for additional information on conducting a thorough investigation of your competition.
Ten. Enables You to Inform Clients
User education
One-third of blog readers cite education as a motivating factor for their habit.
Blog entries are a great approach to inform readers about novel applications for your products.
This is a great chance to discuss the advantages of your product over the competition’s, highlight its distinguishing features, and more.
Because of this, your blog posts are quite useful to even your current clientele. They can read blog posts to find out about tools they are missing out on.
Fundamentally, it’s a chance to promote your goods and services while also helping your users out.
11 Create New Ways to Make Money for Your Company
Earn money by promoting other people’s products
Making money online with WordPress may be accomplished in a number of ways, including through monetizing your blog.
For instance, Google AdSense allows you to insert advertisements directly into your blog entries. Affiliate marketing is another way to promote items and earn commissions.
Using plugins like MemberPress or Easy Digital Downloads, you can turn your blog into a content-selling machine.
Helps You Master Internet Marketing (12)
Market Research on Social Media
A blog can help you develop your marketing expertise in new ways. You can expand your promotional reach by utilizing a wider variety of promoted material.
For instance, promoting fresh content has greater potential on social media platforms. In addition, you’ll be able to fill your newsletter with better information.
As you experiment with new methods of promoting your material, you gain valuable experience in the field of marketing and increase your ability to attract a wider audience.
Allows for New Collaborations and Expanded Opportunities
Illustration of development across time
Blogs are like a magnet for potential business partnerships that might help expand your company.
Because of the high volume of visitors and comments on your site, you will be approached by people and companies seeking partnerships.
You never know who might reach out to you with a better deal, whether it be a new supplier, a wholesaler, a retailer, a potential regional partner, etc.
Similarly, if you’re trying to offer services or build your own brand, your blog could be the key to meeting the appropriate individuals. You can expand your sphere of influence and professional contacts over time.
Finds You Your Ideal Employment 14
Go out and get a job
One day, thanks to your blog, you might land your ideal career. Building a name for yourself online and showcasing your talents and expertise is a common goal of many bloggers.
You have the opportunity to display enthusiasm, expertise, and understanding in your chosen field. Potential employers may take notice of you as a result of this.
You can contact companies even if they don’t actively seek you out. Your blog will provide a more engaging window into your interests, passions, and expertise than a traditional resume.
Learn the Basics of Blogging Immediately
It’s simple to create your first blog.
The first step is to settle on a suitable platform. WordPress is the most widely used blogging platform and comes highly recommended.
When we refer to WordPress from here on out, we’ll be referring to WordPress.org.
Find out how WordPress.org differs from WordPress.com by reading our in-depth analysis.
A domain name and web hosting are prerequisites for creating a WordPress.org blog.
Bluehost, a trusted partner of WPBeginner, is providing free domain names and huge discounts on hosting to all of our users. You may get started for as little as $2.75 each month.
Get Your Hands on This Limited-Time BlueHost Deal by Clicking Here!
WordPress is pre-installed on your Bluehost site after you sign up for a domain and hosting.
Do you require further assistance? Check out our detailed, how-to tutorial for newbies on creating a blog.
We hope you found this post helpful in understanding why you should start a blog and what you can gain from doing so. If you’re interested in launching an online store with your blog, you may also want to check out our list of popular online business ideas.
