15 Best WooCommerce Automations to Increase Sales
In today’s fast-paced business world, finding ways to automate tasks and drive sales is crucial for WooCommerce store owners. By implementing automation strategies, you can save time, cut costs, and enhance your business’s growth potential.
In this article, we’ll explore effective methods to utilize WooCommerce automations for increasing sales in your online store.
Why Automate Your WooCommerce Store?
Running a WooCommerce store often entails performing repetitive tasks, such as sending marketing emails or managing customer invoices. Streamlining and automating these processes can significantly improve your productivity, allowing you to focus on generating more sales and expanding your business.
Fortunately, there are various WordPress automation tools and plugins available that can help you automate WooCommerce tasks. By leveraging these tools, you’ll not only save time but also provide a superior user experience to your customers, leading to increased sales.
15 WooCommerce Automations to Drive Sales
Personalize Email Marketing with Automation
If you’re utilizing an email newsletter to engage with your customers, it’s essential to make the most of automation tools provided by email marketing software. Leading email services like Constant Contact, Sendinblue, and Omnisend offer WooCommerce integrations that enable you to personalize your emails with customer names and other details.
These services also allow you to set up a Welcome email series using a drip campaign. A drip campaign is an automated sequence of emails that are sent to new customers at predefined intervals.
To get started with email automation, refer to our comprehensive guide on sending automated emails in WordPress, specifically the section on automated drip emails.
For a comprehensive solution that combines WooCommerce email customization and automation, we highly recommend FunnelKit Automations. This powerful tool allows you to fully customize your WooCommerce emails and set up intelligent, automated follow-up emails and workflows to drive sales.
FunnelKit Automations offers a library of ready-to-use templates, allowing you to automate email series for new customers, recover abandoned carts, send promotional emails to specific audiences, and more. Alternatively, you can create your own custom WooCommerce automation using FunnelKit’s visual email automation builder, providing complete flexibility in your email marketing strategy.
We also recommend integrating FunnelKit Automations with an SMTP service like WP Mail SMTP to ensure reliable email delivery and prevent your messages from being lost or marked as spam.
Launch Automated Marketing Campaigns with Push Notifications
In addition to email marketing, you can leverage automated push notifications to run targeted marketing campaigns. Push notifications are delivered directly to users’ web browsers or mobile devices, boasting high engagement rates similar to SMS messages.
The easiest way to set up automated push notifications in WordPress is by using PushEngage, the leading web push notification software. Trusted by over 10,000 businesses, PushEngage offers powerful features for sending targeted messages.
With PushEngage, you can customize the title, message, URL, icon image, and more for each notification. The software provides a preview of how your notifications will appear in the browser, ensuring a seamless user experience.
Furthermore, you can schedule the delivery of each notification according to your preferences. For instance, you can choose to send the first notification immediately and schedule subsequent ones for different times.
To learn more about implementing automated drip notifications with PushEngage, refer to our comprehensive guide on the subject.
Enable Automated Transactional Emails for Order Tracking
Transactional emails play a crucial role in keeping your customers informed about their orders. These emails provide order confirmations, tracking updates, invoices, and other relevant information about your online store.
To customize and automate transactional emails in WooCommerce, we recommend using FunnelKit Automations—a popular marketing automation plugin.
FunnelKit Automations simplifies the process of creating automated workflows. By selecting one of the plugin’s numerous templates, you can quickly set up various WooCommerce automations. For example, you can automate thank-you emails to be sent automatically to repeat customers.
With the intuitive visual automation builder, you can further customize the content of your emails. Detailed instructions on setting up automated transactional emails with FunnelKit Automations can be found in our guide on sending automated emails.
Keep Customers Informed with Automated SMS Messages
Providing order updates via text messages can greatly enhance the customer experience. Plugins like YITH WooCommerce SMS Notifications or FunnelKit Automations enable you to automatically send SMS messages to your customers.
SMS notifications boast an impressive 98% average open rate, with 95% of messages being read within the first 3 minutes. By utilizing automatic SMS notifications, you can keep your customers up to date with order dispatches and status changes.
You can configure the plugins to send SMS notifications automatically or provide an opt-in option during the checkout process. For step-by-step instructions on sending SMS messages to your WordPress users, consult our dedicated guide.
Streamline Invoicing and Payment Processes
As a business owner, managing multiple tasks can be overwhelming. If you’re still manually creating invoices, it’s time to transition to professional invoicing software that automates the entire process. By doing so, you’ll free up valuable time to focus on growing your business.
There are various invoicing software options available that can automate invoicing and payment processes for your WooCommerce store. Research and choose a solution that best aligns with your business requirements.
By embracing automation in your WooCommerce store, you can optimize your operations, reduce manual effort, and unlock new opportunities for increasing sales. Implement the recommended automations discussed in this article to streamline your processes and improve the overall shopping experience for your customers. With the right tools and strategies, you’ll be on your way to achieving business growth and success.
With a plugin like WooCommerce PDF Invoices, it’s easy to make invoices instantly, collect orders, and keep track of your money.
PDF Invoices for WooCommerce
You can also save time with WooCommerce if you accept regular payments or add subscriptions. These WooCommerce automations will help you save time by automating the payment process.
With automatic recurring payments, you don’t have to send bills and wait for customers to pay them by hand.
Adding subscription payments to your eCommerce business will also give you a more stable cash flow, fewer payment mistakes, and less time waiting for payments.
Using WooCommerce to set up a regular payment
6. Use automated notifications of store activity to increase sales.
Notifications about FOMO and social proof that are sent automatically can also help your WooCommerce store sell more.
Fear of missing out, or FOMO, is a business term used to get people excited about a product. It uses psychology to get people to make choices about buying faster.
Social proof also shows people that other people have bought your items. This can show people that they can trust your online store.
Using TrustPulse is the best way to add social proof to your website. It is one of the best social proof apps available for WordPress.
Your site’s behavior is automatically tracked by TrustPulse. When a possible customer is about to buy something, they will see a message saying that someone else just bought something.
By showing what other people have said, you will give your visitors a little push to make a buy. Method 1 of our guide on how to use FOMO to improve conversions has more information.
7. Show off your best product reviews automatically
Would you like the best reviews of your goods from around the web to be shown automatically? You could manually copy and paste them, but that would be a lot of work. Also, it would take time for them to show up on your site.
The Reviews Feed Pro plugin for Smash Balloon lets you instantly show off your best reviews from Google Reviews, Yelp, TripAdvisor, and other sites.
On a WordPress site, customer reviews are shown.
It comes with styles that are already made, so you can show your reviews in different ways, like showcases, carousels, grids, and more.
The Reviews Feed automatically copies the style of your website so that the reviews look like they belong there and not like they came from another site.
You can set up your own automatic review feed in WooCommerce by following our guide on how to show Google, Facebook, and Yelp reviews.
8. Use an automated sales funnel to increase the number of sales you make.
A sales funnel is the road a website visitor takes to become a paying customer. It is made up of the different pages that a person can look at before buying something.
For example, a new user might land on a blog post, then look at a product page, and then go through your checkout flow.
On average, only 10% of shoppers will add anything to their carts, which is a shame. After that, 60–80% of them leave their bags without buying anything.
FunnelKit, which is the best WooCommerce sales funnel app, can help you change that. You can use the app to improve each step, give users a better experience, get rid of distractions, and encourage them to buy.
For example, it has an Upsells tool that lets users add products to their carts with just one click as they head to the checkout.
WooFunnels One Click Upsell
FunnelKit also lets you adjust the user’s journey with pre-checkout offers, custom checkout form layouts, beautiful templates, and more.
For example, if someone adds $X to their cart, the FunnelKit Funnel Builder lets you add order bumps to increase your earnings. Your checkout page can also have one-click order bumps.
Change the look of your bump deal.
See our guide on how to make a sales process that works well in WordPress to learn more.
9. Popups and push notifications can help keep people from leaving their carts.
We’ve already said that 60–80% of people who put something in their cart don’t end up buying it. This means that you are missing out on a lot of sales if you have an online store.
You can keep people from leaving their carts by sending them automatic push messages. For example, when a user is about to leave your website, you can pop up a message and offer a discount or free shipping.
Or, if the customer already has things in their cart that are on sale, they may just want to know that they are making the right choice. These kinds of push messages can help you get back 3 to 8% of sales from people who abandoned their carts.
Smash Balloon popup exit purpose
Follow our guide on how to make a WooCommerce popup to boost sales to learn how to use OptinMonster to add exit-intent popups.
But what if the customer leaves your website before they see the popup? You can also stay in touch with your visitors after they leave your site with push alerts. Even when your subscriber isn’t looking at your store, these ads will still show up in their browser.
Example of push message for abandoned cart
PushEngage is the best way to do this. It is the best online push notification software available, and more than 15 billion push messages are sent every month using it.
See our guide on how to add web push alerts to WordPress for more information.
You can also make a big difference by improving your online store and the way people check out. In our guide on how to recover WooCommerce abandoned cart sales, we give you a lot of tested tips and real-world cases.
10. Send automated coupons to get people to come back.
Getting a new customer costs 5 times more than keeping an old one. People may stop visiting your website, forget about your goods, or start buying from a competitor over time.
One way to get those people to come back is to send them an email with a coupon code. You can use automation tools to send a coupon to customers who have stopped caring about your business, like when they haven’t made a purchase in two months or have stopped reading your emails.
Setting up an automatic code for a discount
Our step-by-step guide shows you how to send automatic coupons in WordPress to get customers to come back.
Automated coupons are also a good way to thank customers for shopping at your online store and give them a prize. For example, after a customer writes a review of one of your goods, you could send them a coupon.
This makes people like your store more, which can lead to more sales. It also makes shoppers more likely to review more items in the future.
You can also plan coupons ahead of time so that they go out automatically on famous holidays like Black Friday, Christmas, New Year’s, Mother’s Day, and Valentine’s Day. This will set you up to promote your offers and make as many sales as you can.
For more information on how to plan coupons in WooCommerce, see our guide.
As we’ve already said, you can also offer a deal in a popup, which is something else you can do. When you show a deal on your website makes a big difference in how many people end up buying from you.
There are a few ways to do this, and our step-by-step guide on how to make a coupon popup in WordPress tells you everything you need to know.
11. Put your social media channels on autopilot.
You can also use software to post information from your online store to your social media accounts. This lets you share new material with your social followers and keep them interested.
All of the most famous social networks can be connected to Uncanny Automator. It will let you share new blog posts on Facebook, show off the latest pictures of your products on Instagram, promote your sales on Twitter, and do other things.
From WordPress, you can post a featured picture to Instagram
Follow our guides on how to regularly post to Facebook, Instagram, and Twitter to learn how to do this step by step.
12. Show social media content automatically in WooCommerce
Are you looking for ways to show new material without doing any extra work? One way to do this is to have your latest social media posts show up immediately in your WooCommerce store.
This can save you time and keep the content on your website fresh and interesting for people who come. Plus, it can increase social proof by showing how many friends, comments, and likes you have on social media.
Smash Balloon automates the content on your website by showing your most recent social media activity. It is a popular social media feed tool for WordPress that is used by more than 1.4 million websites.
For example, you can add a Facebook feed to WordPress so that new posts show as soon as they are made. Your customers can also like, share, and comment on your WordPress posts, which is a great way to get more people involved on Facebook.
An example of how Smash Balloon was used to insert a Facebook feed
You can change the colors of the feed, make a custom logo, add ‘like’ and ‘load more’ buttons, and much more.
If you share beautiful pictures and interesting videos on Instagram, it makes sense to share them on WordPress as well.
Smash Balloon was used to make an Instagram picture feed.
You can even show other people’s photos on your site by making a hashtag feed or showing the posts that other people have tagged your account in.
In the picture below, you can see an example of an online store that uses a custom Instagram feed to show user-generated content.
An example of user-made material on Instagram
See our step-by-step guide on how to add your social media feeds to WordPress for more information.
Tip: Our full social media guide sheet for WordPress has more tips on how to use social media to grow your online store and boost sales.
13. Use automation to make your forms smarter.
You can get all kinds of information from your customers using form apps like WPForms.
For example, you can use a form plugin to show a contact form, make a questionnaire, collect feedback, or build a survey form.
The best part is that WPForms works well with a lot of other tools and plugins, so you can easily schedule any action after someone fills out your form.
For example, when someone fills out an order form, you can use conditional logic to send an email to the right area based on the product that was bought.
WPForms lets you send notifications based on certain conditions.
You can also send the customer who filled out the form a confirmation email to let them know you will be in touch soon. This is a nice way to show your users that you’ve gotten their information.
Also, you can send any form fields you want to a file by using the Google Sheets Addon. This will let you use the spreadsheet’s tools to look at the data and work with other people on your team.
Using the Google Sheets Addon for WPForms
Uncanny Automator will let you connect WPForms and other form apps to 100+ third-party services without having to pay fees to services like Zapier. This will help you automate your forms even more.
For example, you can use Uncanny Automator to make a recipe that sends data from a customer form to Airtable. Then, it will be easy for your team to get to the info and use it.
Sending data from WPForms to Airtable with Uncanny Automator
To learn more, check out our guide on how to use Uncanny Automator to set up automated processes.
14. Use artificial intelligence to automate live chat.
Automated chatbots are the future of live chat software because they let you talk to your customers 24 hours a day, 7 days a week. They can save time by answering common customer questions instantly, getting more leads, making the user experience better, and selling more.
The best AI chatbot program for WordPress is Chatbot.com. It makes it easy to handle live chat on your website by using a drag-and-drop builder to set up your own chatbot. You don’t have to know how to code or have any other professional skills.
Live chat with ChatBot
It even comes with ready-made templates that you can use to get your AI robot up and running quickly. These templates cover a wide range of situations, such as selling goods, customer service, hiring, making reservations, and more.
For example, you can use the eCommerce bot template to walk your users through the whole buying process. There are even templates for specific businesses, like a coffee shopbot, a recruitment bot, and a restaurant bot.
If a visitor wants to talk to a real person, you can easily send them to your customer service agent, phone support, or one of ChatBot’s connections with live chat software, like LiveChat.
15. You can automate even more WooCommerce tasks with Uncanny Automator.
This piece has a lot of specialized tools that are very good at automating certain tasks. Uncanny Automator, on the other hand, is like a Swiss army knife because it lets you make all kinds of automation processes without having to write any code.
It works as a bridge so that different WordPress plugins and a lot of third-party services can talk to each other.
You use Uncanny Automator recipes, which are made up of triggers and actions, to set up automation. When a user or WooCommerce sets off an event, the action will run automatically.
Automator Triggers and Actions for WooCommerce That Will Blow Your Mind
Here are some of the triggers you can use to run a recipe with WooCommerce:
A person looking at an item
A customer putting an item in their shopping cart
A person paying for something
A payment failing
A review of a product by a customer
…and a lot more
Then, the recipe can run any of these WooCommerce steps automatically:
Putting a thing on an order
Changing how much something costs
Making a coupon code and sending it by email
Putting a certain state on an order
You can make dozens of recipes, which will save you hundreds of hours and make your online store run more efficiently.
For example, you can use Uncanny Automator to automatically make a new customer account when someone fills out a contact form on your website, or you can send notifications to Slack.
Bonus: Keep track of conversions to find out how to boost sales.
To use a marketing automation tool well, you will need reports that are easy to understand and show you what is working and what isn’t for your business.
MonsterInsights is the best add-on for WordPress that works with Google Analytics. It gives you a clear picture of what is going on your site and what you can do to make more sales.
It comes with tracking for WooCommerce conversions, form entries, tracking for outbound links, and tracking for users.
Its Reports page has a ‘eCommerce’ tab that shows your most important conversion data, such as the conversion rate, transactions, revenue, and average order value. Below that, you’ll see a list of your best-selling items, with the number you sold, the percentage of sales, and the total amount you made.
MonsterInsights has a study on e-commerce.
You will also see where most of your sales come from. You can use this report to get more customers and give deals only to people who come from certain places.
See our guide on how to set up WooCommerce conversion tracking for more information on how to do this.
You can also link Google Sheets to WooCommerce to make it easy to keep track of your sales and customer information. Once the information is in a Google Sheet, you can quickly sort it based on things like the order total, the customer’s location, the coupons they used, and more.
Then, even if your team doesn’t have access to the WordPress site, you can share this information with them. You can quickly send this information to your suppliers, marketing departments, or other team members, for example.
You can even use this information to make charts and graphs. All of this makes it easy to look at the data and use what you learn to make your business better and make more sales.
We hope this guide showed you how to use WooCommerce automations to boost sales. You might also be interested in our guide on how to set trade prices in WooCommerce or our list of the best WooCommerce plugins for your store, which was put together by experts.
